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NEWSLETTER - September, 2019

SRI Capital announced its investment in Fitso

Full-stack sports facilities startup Fitso raised a $1.5 million round of funding led by SRI Capital, with participation from a group of investors including Zomato co-founder Pankaj Chaddah, Helion Venture Partners co-founder Ashish Gupta etc. Fitso plans to use the funds for expansion by adding more sports and launching new cities


HealthifyMe released a study of health profile of c. 60,000 working professionals

According to a report on the Fitness Levels of Corporate India released by health and fitness app HealthifyMe, at least 63% of executives are overweight with a body mass index (BMI) greater than 23, which may lead to lifestyle-related health disorders and poor health.


Shubh Loan’s data driven approach at democratising credit

Bengaluru-based Shubh Loans, a credit scoring startup has been working on democratising credit for millions of borrowers who are not part of the formal credit system. Since their inception, the company has gained significant traction in the credit scoring industry. Today, Shubh Loans has over 45 lakh customers and has generated over 20 lakh credit reports.


IndianMoney launched a Group Term Life Insurance Plan

IndianMoney.com, India’s largest free financial education company, has announced its group term insurance plan — Max Life Group Term Life Platinum Assurance. The plan comes with a myriad of benefits, including paperless transactions, one-time premium, requiring no medical test for prospects with an income of less than Rs 3 lakh.


India’s online furniture market is more than $ 300 mn

Online furniture has increased its share of the total market owing to experience stores and different models offered at an affordable price with good quality. This is a category that many were skeptical about moving online in a meaningful way.


Indian marketplace unicorns are the new incumbents

Indian e-commerce is a stage set for a massive showdown between aggregators and suppliers. Tensions have bubbled over to a tipping point. Over the last two years, this cold war has turned into a shouting match, with independent restaurants, hotels and sellers accusing platforms of killing competition. Industry lobbies like NRAI, FHRAI, and CAIT have had enough. They’ve taken the fight to the Competition Commission of India’s door.


Retailers are rethinking their Google Search strategies

Data from Jumpshot says that more than 50% of Google searches in June didn’t result in a click. The results show that organic search clicks are going down even as paid Google search clicks are going up, as are searches to result in no clicks whatsoever. For brands, businesses and marketers who rely on organic Google search results to drive commerce, this means recalibrating how they think of Google in their plans.


The Mirage of Cloud Gaming

Cloud game delivery and the "Netflix of Gaming" are the big new "things" in the media today. But they're unlikely to deliver the player or playtime growth that many expect, despite this opportunity coming with a lot more momentum than OTT video, with Microsoft , Google, Sony and Amazon all planning to launch their services.

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