About Us

Early Stage Capital for Cross-border Innovation and Digital India

SRI Capital is an early stage venture capital firm focused on funding innovative startups primarily in India and the US. We will also consider global startups that are looking to enter the Indian consumer market. Our three main areas of interest are:

  1. Enterprise software and deep tech: We are interested in Indian/US startups developing applications and technology for sale to the US enterprise and/or SME market, preferably in a subscription model with built-in scalability for rapid growth. We like capital efficient product development teams, led by technology founders, serving niche market segments.

  2. Indian consumer market: Indian startups that are looking to capitalize on the Digital India story to bring innovative products and services to middle income Indian consumers are interesting to us. We especially like startups that fully leverage India Stack.

  3. Cross-border innovation to serve the Indian consumer market: We realize that there is terrific IP and tech in the Nordics, Israel, and elsewhere. Given our deep ties to India and our networks there, we would love to fund startups that are well positioned to serve the Indian consumer market.

We are usually the first institutional investor in a company. We invest between $500,000 and $1,000,000 for a meaningful minority interest and are happy to lead the round. We are active investors, providing support to the founders beyond just a board role. We may provide additional capital as a bridge or as a part of Series A, capping our investment in any one company at $5,000,000.

Our terms are entrepreneur friendly, enabling us to close a deal in less than 60 days. We generally do 5-6 investments per year.